B2B Marketing Manager

3-4 days per week at home

A little flex time

Dog friendly

Buying or selling a car shouldn’t be difficult! That’s why here at carwow we are on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. We're not all petrolheads - just a highly driven (excuse the pun) scale-up with over 350 carwowers in the UK, Germany, Spain and Portugal .

Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million users and a Trustpilot rating of 4.7. We are also very proud to be backed by some of Europe’s most respected technology, marketplace and automotive investors.

Working here

At carwow, we aim to create a culture where our team can thrive no matter where or how they work. With hybrid working (1-2 days in the office although more if you like), and a healthy home office budget of £500, we are also open to looking at alternative working patterns to ensure carwowers can work in a way that works best for them.

We’re also a curious bunch and benefit from a number of different training opportunities. We are big on celebrating successes, working collaboratively and have found lots of ways to stay connected as a team both virtually and in person.

With a team of over 25 different nationalities, we know a diverse and inclusive workforce creates a more innovative company. We have work to do to get us where we’d like to be, but are working hard to get there and have a number of key DE&I initiatives underway.

So, if you always aim to WOW through everything you do (check out more info about our values here), we’d love you to join us on our journey.

About the role

We’re looking for an exceptional Communications Manager to lead all B2B (Partner) PR and Communications in the UK.

Balancing strategic thinking with implementation, this Communications Manager will be responsible for developing and implementing a strategy focused on building carwow’s brand positioning and sentiment amongst all carwow UK partners - from OEMs, to dealer groups and partners, to leasing brokers - as well as supporting our strategic Commercial objectives.

From developing and nurturing key trade media relationships, to sponsored and owned events, to our partner website and CRM, the successful candidate will be responsible for all partner communications in the UK, and will have demonstrated experience working cross-functionally with complementary functions including Brand, Performance Marketing, CRM, Consumer Product.

A proven track record in delivering business results in the automotive and/or e-commerce is preferred, yet willingness to learn fast, work collaboratively and execute is a must.

Supported by Trade and Consumer PR agencies, and working closely with the UK Country Marketing Manager, Global Head of Communications and Global Director of Marketing & Communications, the role will report into the UK New Car GM.

ABOUT THE KEY RESPONSIBILITIES

The role will involve:

  • Be responsible for the Carwow Partner (or B2B) Brand Positioning in the UK across target partner audiences (prospective and existing)
  • Create and execute UK Partner Comms Calendar and activities to support the commercial business objectives through integrated communications channels including press and media relations, owned and sponsored events, CRM, partner website.
  • Be the day-to-day contact for external PR agencies, overseeing campaign delivery, reporting and ROI.
  • Partnering with Head of Comms and Country Marketing Manager, own the B2B element of the UK calendar of ‘brand messaging’ to form Partner Storytelling calendar in order to achieve UK commercial & strategic goals - manage campaigns across all consumer and partner touchpoints.
  • Be able to think creatively, tactically and strategically
  • Deliver key communications copy including press releases, thought leadership articles, Q&A and messaging and internal or partner communications.
  • Build direct relationships with key trade journalists, broadcast planners and industry experts / commentators and deliver on-message media coverage.
  • Be a trusted advisor on potential reputational challenges and crisis management.
  • Responsible for consistency and quality of messaging across all external facing channels.
  • With agency and Global Director of Marketing & Communications, develop media plans and partner with internal teams (editorial, growth, commercial, OEM) to deliver these.
  • Closely partner on strategy and execution with Growth marketing, Partner Operations and Commercial teams

Requirements

About you

You will need:

  • Experience and proven track record delivering Comms & Marketing results in a fast-paced environment, ideally in the automotive and/or tech industries
  • Excellent verbal and non-verbal communications skills are a must
  • Exceptional organisation skills and proven ability to manage multiple stakeholders
  • Proven ability to work independently and to drive projects cross-functionally
  • The ability to use the Google suite and social platforms, such as Twitter, Facebook, LinkedIn and content platforms such as wordpress
  • Existing relevant trade media relationships and ability to build relationships and trust with new sectors of the press

Benefits

Our perks:

  • A competitive salary with equity in the company (share options)
  • 25 days holiday, plus bank holidays and Christmas Eve or an alternative religious holiday of your choice*
  • Life insurance (4 x basic salary)
  • Private pension scheme (carwow will match contributions up to 5%)
  • Private medical health insurance with Vitality
  • Free access to Sanctus mental-health coaching sessions
  • The latest core Tech (Macbook Air or PC Surface Pro)
  • Home Office budget of £500/€550
  • Salary sacrifice benefits (i.e. cycle to work), Travel Loan
  • Subsidised gym membership (50% off David Lloyds, Virgin Active and Nuffield Health)

*if you are not religious, this day will remain as Christmas Eve in conjunction with usual Christmas Bank Holidays

CSR

We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.

Apply now
carwow
Automotive Industry
Automotive Sales
View company profile

3-4 days per week at home

A little flex time

Dog friendly