Head of Growth Marketing

Job Description

TrueLayer is looking for a data-driven B2B demand leader to help us scale our revenue engine. Reporting directly to our VP Marketing, you will lead a team of demand generation experts to increase brand awareness and demand for TrueLayer across our target industries.

Our Growth Marketing team work closely with Sales and Product Marketing to execute vertical-specific campaigns, driving growth and conversion at all stages of the marketing and sales funnel, using a multi-channel mix and creative growth hacking tactics.

You’ll partner closely with our commercial leaders to develop vertical-specific strategies and frameworks, empowering and mentoring our Growth Marketing team to perform at their best. You will be responsible for managing the growth plan and budget, setting targets, tracking progress, and reporting on overall performance. To be successful in this role, you will need proven experience managing a revenue-focused growth team in a B2B SaaS environment.

You’ll have plenty of support from the wider marketing and commercial team. We are a cross-functional group of generalists, strategists, and creatives. We’re passionate about building a category-defining brand, and making sure every customer has a great experience with TrueLayer, no matter what stage of the journey they are at.

Who we are

Our vision is a financial system that works for everyone. To make that happen, we’re creating original and innovative products that will remove the friction from finance for good. We’re seriously scaling our infrastructure, we’re entering new territories all the time, we’re cornering a whole new category — and we’d like your help to get us there.

To date, we’ve raised $270 million from world-renowned investors including Stripe, Tiger Global, Addition and Tencent. We’ve got offices in London, Milan, Dublin and Sydney. And we’re trusted by industry leaders like Revolut, Cazoo and Trading 212… though we’re not stopping here.

Our vision is a financial system that works for everyone. To make that happen, we’re creating original and innovative products that will remove the friction from finance for good. We’re seriously scaling our infrastructure, we’re entering new territories all the time, we’re cornering a whole new category — and we’d like your help to get us there.

As our Head of Growth Marketing you will:

• Build a demand marketing engine that can scale across our products, personas, industries, markets, stage of the sales funnel, and business objectives
• Design and execute impactful annual and quarterly demand plans that influence revenue metrics across the funnel
• Develop a solid understanding of our ideal customer profile, personas, key markets and their challenges, in order to establish go-to-market best practices
• Lead and nurture an ambitious growth team, across Vertical Marketing, Digital and Events
• Identify creative ideas for growth, from new channels to hacking initiatives, to reach target audiences and accelerate adoption globally
• Partner with the Vertical squads to research and uncover key market insights and data to better segment, target, position, and reach potential customers
• Work closely with Sales, Content, Design, Brand, Product, Field and Operations to develop and optimise campaigns and activities
• Work with a diverse marketing channel mix - including media sponsorships, email, paid media, webinars and events
• Enable Field and Demand teams with self-serve infrastructure, documentation, and training
• Track and report on all activities, using data to continually optimise campaign performance - this includes calculating CAC and LTV and optimising campaigns for incremental ROI
• Manage day-to-day operations and troubleshooting
• Manage the global demand marketing budget

Requirements

What we need from you

• Proven experience building and scaling a demand generation engine at a SaaS company, with impactful results (lead and opportunity creation, conversion rates, and closed business)
• Deep domain expertise across demand generation, including go-to-market, abm, content, digital, events, and analytics/reporting
• A keen focus on metrics, measurement, and optimisation, and can demonstrate how your role contributes to sales pipeline and revenue growth
• Highly collaborative, and can align with a range of stakeholders across Commercial and Brand
• Strong organisational and project management skills, with ability to manage multiple projects in a fast-paced, high-growth environment
• Exceptional communication, presentation, and interpersonal skills

Nice to have

• Detailed understanding of the financial services space
• Experience working in a fast-paced, high-growth SME
• Experience in value-based selling and commercial teaching

Benefits

What you can expect from us:

• Competitive salary and meaningful equity in the company 💰
• Flexible hours and hybrid working — work from home 🏡 and our incredible offices in London 🇬🇧 Milan 🇮🇹 Sydney 🇦🇺 and Dublin 🇮🇪
• A £150 remote-working budget to help you set up your home office 💺
• Flexible holiday policy, with 24 days as standard ✈️
• Generous parental leave, above and beyond statutory requirements and with no minimum tenure 👩‍👩‍👧
• Enhanced pension contribution at 4% & 4% 👵🏽 👴🏽
• Private health insurance from the day you start 🧑🏽‍⚕️
• 12 fully-paid wellbeing days a year (on top of the holiday allowance) 🕊️
• Membership of mental wellbeing platform Spill 🧘🏽‍♀️
• £1,000 to spend on learning & development each year 📚
• £500 per quarter (outside of required business travel) to visit our hub cities around the world 🌍

Inclusion & Diversity

At TrueLayer, we don’t just do inclusion and diversity. We embrace people that have different opinions, perspectives and personalities. Because we believe that by seeing the world from all sorts of angles, we can make life better for all the people who live in it. So we want you to know that the things that make you, you — like your age, ability, background and identity — are things that we celebrate and support. All we ask is that you believe in what you do (And know what an API is).