Demand Generation Manager, Marketing (Remote)

Job Description

About Currencycloud

Currencycloud is somewhere where innovative thinking and the power of technology know no limits. We know that the success of the business depends on the people who keep it moving, which is why we are looking for exceptional talent to join our international payments revolution.

We are an open & collaborative Fintech unicorn that lives and breathes our company values:

Be Human, Better Together and Own it.

This role is pivotal to the success of the not just the marketing team, but the sales team and our customers as well. You will act as the key person linking marketing and sales for a given target market. You will own all demand generation for your segment, which includes devising and executing on a segment marketing strategy, owning full spectrum of external marketing for that target market, creating, delivering, and evaluating marketing campaigns.

As a high-value SaaS business that is rapidly scaling-up we are looking for marketing managers with experience working in SaaS companies as well as handling integrated thought leadership campaigns, ABM campaigns, demand gen campaigns that are built in collaboration with sales development. While your role will primarily be focused on driving new business, you will also be able to support our growing base of customers and interweave your learnings from our customer marketing into your new business marketing strategy.

This role reports into the Head of Marketing, North America.

The Details....

• Data-driven approach – base your decisions on facts rather than opinions
• Demonstrate ROI on all activity.
• Complete any other ad hoc duties as required
• Creation of a coherent and comprehensive marketing strategy for your segment
• Delivery of segment strategy resulting in improvement in key KPIsExcellence in quality of segment outputs
• Adherence to team processes and practices

The ideal candidate will have the unique ability to understand the depth and breadth of a given market segment, and be seen as an expert for that segment. They will also excel in building relationships, becoming a trusted advisor to the sales teams, and enabling sales by translating their knowledge of the segment into actionable marketing campaigns. Develop, manage and maintain excellent relationships with stakeholders across the business – in particular sales and RMs, but also Implementation, Operations, and Product (to name just a few!)

Skills & Qualifications....

• Minimum of five years’ experience in a similar marketing role
• Understanding of different marketing disciplines, and the ability to deliver campaigns across the breadth of the marketing mix
• Understanding of salesforce, pardot, and wordpress desired, but not required
• Ability to build strong relationships and influence key stakeholders
• Ability to build strategy, but also roll-up sleeves and do the delivery
• Excellent communication skills both written and verbal
• Excellent team working skills, ability to manage own workload and tenacious attention to detail.
• Comfortable working in a start-up environment
• Understanding of the payment industry, tech background (SaaS/PaaS) preferred

Why Currencycloud?

We are a remote-first company; whichever location you’re contracted to, we leave it up to you and your manager to agree on how often you come into the office. To make things easier we offer an allowance so you can create your own working space at home because we REALLY mean it when we say remote first.

Your health and well-being are of paramount importance to us, and so our jampacked employee benefits reflect this!

We offer a competitive salary, an individual learning and development budget, a pension or 401K contribution, mental health days and comprehensive health care that includes annual optical and dental allowances, access to mental health support and a monthly allowance that you can spend on anything health or wellness related!

At the moment we are unable to consider applicants living outside of our entities and we are unable to provide visa sponsorship.

We aren’t currently looking for additional Recruiter support on this role and won’t be accepting any unsolicited CVs