Head of Marketing

Job Description

Head of Marketing

Hofy is redefining the way organisations oversee their remote and hybrid workplaces. The Head of Marketing will be instrumental in designing our growth as we continue the scale. The story of Hofy and our values resonates well with clients who really want to tap into the global workforce and you as the Head of Marketing will create our external voice. Through your marketing strategy across all channels, we will be able to unlock even more market potential.

In short:

• Remote - GMT +/-3 hrs - Reporting to the CEO
• First Head of Marketing at Hofy, with the opportunity to build up a comprehensive marketing strategy and diverse team to deliver against ambitious goals
• Working closely with the commercial team to bring our values to life

About the role

This will be a wide-reaching role to lead the entire marketing strategy and grow the team from the mighty one-woman army that it is right now to a well-established team with channel separation and specialists in growth and product marketing for example. In this role more specifically you will:

• Create and oversee a clear marketing strategy, but have a hands-on approach while you are building and ramping up a team.
• Leading, motivating, coaching, and growing a high-performing marketing team, with an appropriate structure and support level.
• Build structure and design the team to deliver demand gen, growth, and product marketing and the brand. Help to guide market segmentation, flywheel effects, ICP, and persona development.
• Work very closely with internal teams to build pipelines and capitalise on growth opportunities (Sales, Customer Success, Partnerships, and Product).

About you

This role will be a great fit for you if you already have some experience in building marketing strategies and teams from the ground up. You will lead a multi-functional team and while we don’t expect you to be an expert in every single area of marketing you should have wide-reaching experience and an understanding of what good looks like across all marketing channels.

• You have proven experience building a B2B SaaS business from Series A+ into an established and trusted brand. You have a 'customer first' mindset, the intuition to understand our customers needs and aspirations, and the leadership to pass that onto the team.
• You have led best-in-class marketing teams, have designed strategic roadmaps, can prioritise them based on impact and outcomes and have consistently overachieved your quantified objectives.
• You have experience overseeing product marketing, content marketing, and demand generation.
• You're comfortable recruiting, coaching and line managing a team of multi-disciplined marketers.
• You're collaborative and understand the principles of sales and how they drive closed-won success.

About Hofy

We are on a mission to create a world where there are no geographical boundaries to brilliant work - and we believe brilliant work starts with having a safe and productive working environment. That is why we built Hofy - to turn the hours that companies spend delivering and managing equipment to remote workers across the globe, into just a few clicks via a simple SaaS platform.

Hofy provides the infrastructure and tools that every company needs (including an equipment webstore, asset tracking software, and digital workstation assessments) to set their new hires up for productive work at home, address any equipment issues fast, and streamline their global provisioning process.

We achieve all of this by living our values:

• The customer comes first
• Do as promised
• Build things right

Join our journey to change the working world!

A chance for everyone

At Hofy, we practice what we preach. We believe that creating a truly global employee experience for our clients starts with us. We need as many perspectives as possible, and we see our individual differences and diverse backgrounds as our superpowers.

We want you to bring your best self to work and to feel like you truly belong. We never discriminate based on race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability (visible on non-visible).