Field Marketing Manager

Job Description

We’re thrilled that you’re interested in the Field Marketing Manager role at Impala.

We’re on a mission to change the travel industry for the better – rebuilding its infrastructure from the ground up. This is a huge task that requires the brightest minds from travel, tech and beyond.

Our platform and APIs are breaking down the old walls of bad tech, slow integration and high costs that have held back the travel industry. And it’s not just our product that’s innovative: we’ve built a high-performance environment that’s attracting the sharpest talent and empowering people to do their life’s work. We’ve been remote-first from the beginning, with unique tools, benefits and cultural hallmarks - so you can work the way that’s best for you.

We're proud to be Tempo’s number 4 in London's best startups to work at in 2022, one of Otta’s 50 fastest-growing companies in London to accelerate your career in 2021, and featured in Sifted's Top European Startups in 2021. With backing from the investors behind the likes of Monzo, Airbnb and Deliveroo, and a product that’s attracting global attention, now’s the time to join Impala if you’re looking for a role at the forefront of reimagining a multi-trillion dollar industry.

About the role:

We’re looking for a motivated and versatile Field Marketing Manager who is hungry to give the travel industry a wake-up call. Impala’s new tech is shaking up the travel tech space: we’re going to be making a lot of noise, and we need the right person to join our team to develop compelling multi-touch campaigns that support our customer acquisition goals.

Events will be one of the core pillars of this role and an acquisition channel for us. We’re looking for a strategic and innovative thinker who can use their own experience, ideas and problem-solving skills to lead an exceptional events program.

Working with external travel associations and other groups to lead co-branded activity, and promote the Impala brand will also be key.

You’ll need to be comfortable with broad day-to-day marketing activities, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Impala is a startup, so you shouldn’t be afraid of rolling up your sleeves. Here are the types of you will be responsible for:

• Design and execute our global event strategy - decide where and how we should show up both at offline events as well as online.
• Manage the sponsorship and attendance of major industry trade shows and conferences, incl—booth design, collateral, speaking engagements, promotions etc.
• Use events to add leads to the sales pipeline, move leads through the funnel and foster customer relationships.
• Design brand campaigns, such as customer webinars and summits to increase the adoption of Impala.
• Build triggered campaigns and in life programmes across Impala to deepen our relationship with hotels and room sellers.
• Track and analyse all campaigns with weekly reporting and provide recommendations based on customer trends and behaviour.
• Collaborate with sales to ensure timely and successful follow-up of leads.
• Collaborate with partner companies on joint event projects, such as sponsored or co-branded seminars, networking events and webinars.
• Project manage campaigns from insight to deployment working collaboratively with the rest of the marketing team to ensure campaign performance.
• Support geo-specific sales land-and-expand campaigns through the use of a mix of targeted activities.

Check in with us if this sounds like you:

Impala is defining and building a new category in an industry that relies on the tech that hasn’t evolved for decades. We’re at the start of our journey and we’re looking for someone to join our team who will be:

• A self-starter, comfortable with working in a fast-paced, 'let's do it' environment
• Experienced in creating and owning an events programme.
• Strategically minded with 5+ years of experience, but happy to deliver tactical tasks with excellent attention to detail.
• Proactive in ideation and enjoys testing new concepts.
• Experienced in managing agencies.
• Ideally experience working in travel, essential a passion for travel

We’re not the right fit if…

• You value stability in a product and company, over change and fast growth.
• You shy away from candour and fast-paced environments.
• You prefer structure and being told what to do.

Why Impala?

• Our mission is to reimagine the infrastructure that powers travel, and that means shaking up a $1.6 trillion industry that’s crying out for change. You could be part of that journey.
• #4 best startup to work for in London according to headhunter Tempo. One of 50 fastest-growing companies in London to accelerate your career in 2021 says recruitment firm Otta.
• We care deeply about diversity and inclusion. It’s a must-have, not a nice-to-have.
• Call it David vs Goliath. We love that our product challenges the status quo and can give a leg-up to smaller players.
• Our talent is far flung, yet closely connected. Our work environment offers flexibility and a far better work-life balance.
• Remote-first since 2017 – and proud. As one of the OG’s in this field, our approach is centred around making work work for you.
• We’re growing fast, so you can chart your own career path here – the sky’s the limit.
• Our eye-opening benefits and statutory leave package is first-class.
• Click here to find out more about our culture, and here to find out more about our benefits.

More on Remote-first

We like to shout about our remote-first way of working. That’s because it goes to the very heart of who we are: it means we can attract the best talent, no matter where people are based - and allow them to set their own terms so they can do their best work. It allows us to prioritise work-life balance and mental health, while fostering diversity.

We employ anyone within +/- 2h from GMT, timezone wise for now (expanding globally in the future).