Flexa
TrueLayer • London, United Kingdom

Head of E-commerce Marketing

Employment type:  Full time

Remote-first

Fully flexible hours

Dog friendly

Job Description

TrueLayer is looking for a marketing leader with extensive e-commerce experience who sees the big picture of where payments are heading. This is an incredible opportunity to join one of the UK’s fastest growing tech companies as we look to increase the number of merchants that use TrueLayer to transform the way their customers pay.

In this role, you’ll be responsible for developing our e-commerce marketing strategy with the aim of winning market share and influencing revenue at all stages of the funnel. You’ll focus on creating awareness and demand for TrueLayer within the merchant space, working closely with sales to define the sector focus and priorities.

Using your industry connections and expertise, you will connect us to the right brand partners and ensure we are developing a compelling value proposition that works for different types of merchants across the UK and Europe.

Who we are:

At TrueLayer, we’re building a global open banking platform that’s changing how money moves and so much more. We make payments and refunds instant, account data accessible and verification seamless — all so innovators in every industry can build better financial experiences for their users.

To date, we’ve raised $270 million from world-renowned investors including Stripe, Tiger Global, Addition and Tencent. We’ve got offices in London, Milan, Dublin and Sydney. And we’re trusted by industry leaders like Revolut, Cazoo and Trading 212… though we’re not stopping here.

Our vision is a financial system that works for everyone. To make that happen, we’re creating original and innovative products that will remove the friction from finance for good. We’re seriously scaling our infrastructure, we’re entering new territories all the time, we’re cornering a whole new category — and we’d like your help to get us there.

As our Head of Ecommerce Marketing, you will

  • Build a deep understanding of our target merchants, their challenges, and how TrueLayer’s products can benefit them, feeding these learnings into your go-to-market approach
  • Develop and own the marketing strategy for our e-commerce vertical, leveraging and optimising a mixture of channels to ensure we’re delivering high-quality leads to sales
  • Measure and report on the impact of your strategy, continuously looking for growth opportunities
  • Be the face of TrueLayer in the merchant community, both an expert on our product and an expert on e-commerce and payments
  • Work with our Partnerships team, Product Marketing, Content, and Sales to build out a compelling sales and marketing toolkit including demos and presentations
  • Work with our Content, PR, and Comms teams to develop messaging and thought leadership activity
  • Provide specialist support and expertise to the wider organisation
  • Turn merchants into ambassadors for the TrueLayer brand, who recommend us to their customers and their wider network
  • Help to lead and develop other team members, supporting their professional growth.

Requirements

  • Significant professional experience working in the e-commerce payments space
  • A proven track record delivering demand generation, brand, and go-to-market programmes targeting e-commerce merchants that have a measurable impact on revenue growth
  • Excellent writer and communicator with a keen attention to detail
  • Strong people management and mentoring skills at all levels
  • Proven ability to work with and influence senior stakeholders
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Data-focused by nature, you'll be analytical and will show that you've had a keen focus on metrics, measurement, and optimisation in your previous roles
  • Data-focused by nature, you'll be analytical and will show that you've had a keen focus on metrics, measurement, and optimisation in your previous roles
  • Experience working with marketing technologies and automation tools like HubSpot and Google Adwords, and more
  • A passion for TrueLayer and strong interest in our products

Benefits

  • Competitive salary and meaningful equity in the company 💰
  • Flexible hours and hybrid working — work from home 🏡 and our incredible offices in London 🇬🇧 Milan 🇮🇹 Sydney 🇦🇺 and Dublin 🇮🇪
  • A £150 remote-working budget to help you set up your home office 💺
  • Flexible holiday policy, with 24 days as standard ✈️
  • Generous parental leave, above and beyond statutory requirements and with no minimum tenure 👩‍👩‍👧
  • Enhanced pension contribution at 4% & 4% 👵🏽 👴🏽
  • Private health insurance from the day you start 🧑🏽‍⚕️
  • 12 fully-paid wellbeing days a year (on top of the holiday allowance) 🕊️
  • Membership of mental wellbeing platform Spill 🧘🏽‍♀️
  • £1,000 to spend on learning & development each year 📚
  • £500 per quarter (outside of required business travel) to visit our hub cities around the world 🌍

At TrueLayer, we embrace people that have different perspectives and personalities. We believe that by seeing the world from all sorts of angles, we can make life better for all the people who live in it. So we want you to know that the things that make you, you — like your age, background and identity — are things that we celebrate and support. All we ask is that you believe in what you do.

Company benefits

Open to part-time employees
Open to compressed hours
Sabbaticals
Enhanced maternity leave – above and beyond statutory requirements and with no minimum tenure
Enhanced paternity leave
Adoption leave
Work from anywhere scheme – max. 90 days a year as part of our hybrid work policy
24 days annual leave + bank holidays
Work from home allowance
Co-working space allowance
Pregnancy loss leave
Teambuilding days
Membership of mental wellbeing platform
Private health insurance from the day you start
12 fully-paid wellbeing days a year (on top of the holiday allowance)
£1,000 to spend on learning & development each year
Open up allowance - A £500/ quarter budget to visit colleagues and work from our offices in other countries
Location
52%
Employees are somewhat happy with their working location freedom
Hours
71%
Employees are largely happy with the flexibility in the hours they work
Benefits
72%
Employees are largely happy with the benefits their company offers
Work-life balance
63%
Employees feel that they can switch off quite easily from work
Role modelling
52%
Employees feel flexible working is supported for some people
Autonomy
80%
Employees feel that they can mostly manage how they get their own work done

Working at TrueLayer

Company employees

400

Gender diversity (male:female)

69:31

Office locations

UK, Italy, Ireland

Funding levels

$270,000,000

Hiring Countries

Ireland
Italy
United Kingdom

Awards & Achievements

Finance & Insurance

Finance & Insurance

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023
Finance & Insurance

Finance & Insurance

Industry awards 2022