Digital Strategist

Job Description

About Impression

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham and London. We deliver paid media, SEO, digital PR, CRO and analytics strategies for exciting and ambitious multi-national brands.

Our growing team of experts have been recognised globally in the form of awards for our quality of service and delivery of outstanding results. For the second year in a row, we have been crowned Biddable Team of the Year at the 2021 Drum Awards for Search and we have recently won Best Use of Search B2C at the 2021 European Search Awards. Last year, we also picked up the award for Best Large PPC Agency in Europe.

We’ve always made it a priority to make sure that Impression is a great place to work. And so far, so good – we’re really proud of the workplace and the culture we’ve created. We work hard, we learn a lot, and we have fun doing it.

As our agency continues to grow, we are looking for an enthusiastic digital strategist to grow with us and become a part of our journey.

The role

In this role you will contribute to the digital strategy across a range of our multi-channel clients. You will support a digital strategy consultant or the head of digital strategy in building cross-channel strategies that leverage our capabilities in Digital PR, SEO, Paid Media, CRO and Analytics to help our clients meet their business objectives. You also will be responsible for gathering insights from a range of 1st and 3rd party data sources, which will be used to inform our strategic recommendations.

Your responsibilities will include:

• Contribute to the delivery and growth strategy of a portfolio of key multi-channel accounts
• Contribute to Impression’s own marketing through thought leadership content and speaking
• Contribute to new and existing business pitches with the commercial team support
• Create additional internal demand for other Impression services, working with our Client Success team
• Manage both internal and external stakeholders expectations
• Build on your own profile as a digital strategy thought leader through social media
• Take a proactive and consultative approach in your client relationships to assist with theirs and our growth aspirations
• Gathering insights from a range of 1st and 3rd party datasources

Requirements

We're looking for a candidate with an existing in-depth understanding of the hurdles larger SME and PLC clients come up against when it comes to setting and executing a digital marketing strategy.

To be considered for the digital strategist role at Impression, you will need to meet the following criteria.

Required:

• Experience in a similar role (ideally agency-side but in-house/brand-side also considered)
• Previous hands on experience in at least one of: SEO, Digital PR, Paid Media, Analytics, Conversion Rate Optimisation
• Strong knowledge of the appropriateness and effectiveness of digital marketing activities including SEO, Digital PR, Paid Media, Conversion Rate Optimisation
• Good understanding of online web analytics, specifically Google Analytics
• Experience in objective setting, setting performance indicators and reporting for a portfolio of multi channel accounts
• Exceptional client management skills and be able to tell us how you deliver great experiences
• Communicate your passion for digital marketing strategy
• Have demonstrable experience managing multiple, sometimes conflicting, deadlines
• Be a natural when it comes to adopting new software and technologies
• Be a strong communicator, both written and verbally

Beneficial:

• Have experience working with 1st and 3rd party insights tools
• Experience managing Google Marketing Platform partnerships
• Experience in international digital marketing projects
• Experience with marketplaces such as Amazon
• Have published work available online (i.e. blogs, whitepapers, guest articles, recorded video)

Benefits

Diversity, equity and inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Benefits

• Competitive salary, DOE
• Company pension
• Private Medical Insurance
• Access to leading Employee Assistance Programmes
• Enhanced sick pay
• A carbon negative company, including personal carbon offset
• Regular internal “lunch and learn” sessions
• Training budget for internal and external training and conferences
• Generous holiday allowance
• Opportunity to work on a variety of client accounts
• Apple equipment
• Flexible working hours
• Office fruit and bi-weekly lunch provided
• Organised work socials
• Discounted cinema tickets & gym membership
• The usual agency stuff - drinks fridge, ping pong and foosball
• Full ongoing training is provided
• Hybrid working is an option for most roles, dependent on business need