Flexible hours

Various work from home options

Dog friendly

Employment type
Full time

Life at Elvie - Meaningful work. Exceptional people

We develop extraordinary and smart technologies designed to improve the lives of women. It's a fascinating and challenging area that requires us to solve the problems that no one else has ever tackled before.

Our first product, Elvie Trainer, is an award-winning app-connected trainer that helps women strengthen their pelvic floor muscle via fun, five-minute workouts. It took the wellness industry by storm and is now available via the NHS Supply Chain. Our street cred is backed up by more than 12 awards for innovation and design, including the prestigious Red Dot Award and an IDA Design Award.

Our second innovation: Elvie Pump, the world’s first silent hands-free, wearable breast pump, has received international praise, including being listed as one of the Times 100 best inventions in 2019 and ‘wearable design of the year’ at the Dezeen Awards.

Our 3rd & 4th innovation: Elvie Catch and Elvie Curve launched on 7th October 2020. Elvie Curve uses natural suction to gently express milk during let-down while feeding or pumping from the other breast. It is small, compact, and securely worn in-bra. Elvie Catch, "Stops your leaks, not your day" is a set of two breast milk collection cups with slip-proof silicone skirts designed for total comfort and confidence. Discreet and fuss-free.

Elvie has received more than 30 awards, including being named one of 15 startups “To Watch” by The Sunday Times and ranked as the 6th fastest growing business in the UK by SyndicateRoom in 2019. Tania Boler has recently been rated as the 8th most influential person shaping british technology in 2019 by Business Insider and both products have been featured in the Oscar Nominee Gift Bags. In April 2019, Elvie announced a $42 million Series B, the largest ever fundraise in Femtech.

How do we like to work?

You will be surrounded by people who want to improve everything and everyone around them. People who are passionate about our mission. People who are driven to solve tough problems and constantly consider the best ways to improve the health and wellbeing of women.

We're deeply proud of our values, which are intrinsic to the way we behave every day. We take them seriously because we want our culture to thrive:

  • We make an impact - we are mission driven and not afraid to break boundaries. We relentlessly focus on going the extra mile to solve problems
  • We are fearless innovators - we are passionate, curious and data-driven. We continuously embrace change and innovation
  • We are in it together - we fail and learn fast, always as one team, and have fun along the way. We stay authentic and embrace our differences

What you’ll be doing in this role

We are looking for a Head of Sales for our expanding European business. We need someone with a successful record in Sales & Business Development across the European market, to spearhead the next stage of our growth.

Working closely with the General Manager for EMEA & APAC, local partners and the creative and marketing teams in London, you will be driving the growth of Elvie into the category leader across all your active accounts and channels. You will be responsible for growing our market share, expanding our range and scaling our European distribution network in a profitable way.

You’ll have the freedom to apply your initiative, expertise and experience to help us drive our business. This is a unique opportunity to join one of the fastest-growing tech start-ups in the world and shape how we define the next stage of our success.


  • Work closely with the General Manager for EMEA & APAC to execute our European sales and distribution strategy and exceed revenue and profit goals in the territory
  • Develop a go to market strategy in new markets and refine current GTM in existing markets
  • Continually evaluate and optimise our growth strategy based on local market context, competitor and industry trends
  • Optimize all stages of the sales process, from prospecting to negotiation and closing deals, managing the cross-functional commercial processes; adopting sales automation technologies and ensuring rigorous commercial due diligence
  • Develop and evaluate Joint Business Plans with key distributors, marketplaces and direct to retail accounts. Continually monitor, evaluate and identify opportunities to grow their sales and profitability
  • Work closely with the marketing team to identify effective trade marketing plans and grow the sell-in and sell-out of our key accounts
  • Develop close commercial relationships with key retail groups, position us as the category leader and preferred partner
  • Identify opportunities to place the product into new store locations and/or categories; maximise visibility and placement, to grow our share of the category
  • Manage omnichannel selling strategies, create and maintain a view of the contribution margin of each channel
  • Evaluate rolling forecast against the annual plan on a monthly basis, communicate pacing versus targets and mitigation actions
  • Manage P&Ls for key customers, within profitability parameters agreed with HQ
  • Develop and recommend insightful recommendations for growth opportunities, including partnerships, business development, NPI
  • Manage a team based in various locations


  • 7+ years’ experience in senior sales roles within top-tier consumer, nursery, health or technology brands
  • Advanced user of Salesforce
  • KA level responsibilities, management retailers and multi-brand distributors in major European markets
  • Proven track record of managing brand presence and growing sales on in multiple EU markets, with omnichannel approach
  • Experience with successful new product and market launches
  • Successful track record of delivering on ambitious growth targets
  • Experience owning/running a regional P&L and working with all functions across the business – sales/operations/finance to drive the category agendas
  • Experience working with Marketing teams to build out retail and trade marketing plans
  • Strong business and commercial acumen
  • Outstanding negotiation skills and experience with negotiating retail and distribution agreements across the EU
  • Outstanding critical thinking and problem-solving skills

Location: Open to applicants in Germany, Spain, France, and UK


We're on an exceptional journey, and can offer you a truly purpose led career, with a culture built on trust, autonomy and flexibility. As we are open to the location of this role, the benefits will vary depending on where the successful candidate is based.

Belonging at Elvie

At Elvie, we believe having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from all backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age.

If you need any support with your application, please get in contact with us: elvie@jobs.workablemail.com or +44 (0)203 745 5201.

Tech for good
View company profile

Flexible hours

Various work from home options

Dog friendly