Digital Marketing Manager

Job Description

As the SaaS space expands, there’s more potential than ever for growing software companies.  

Having a great product is only part of the journey. B2B SaaS companies today face endless competition, live or die by customer acquisition costs, have to earn customer loyalty every day, need to operate across borders, and must navigate increasingly complex regulations. 

Our all-in-one platform is purpose-built for modern SaaS execution and already powers growth for over 2000 software companies, globally. Our Revenue Delivery Platform integrates checkout, payment, and subscription management, making it easy for businesses to activate new business models, enter new markets, turn on new offerings, and renew subscriptions without friction and we handle compliance globally, so our Sellers always operate with full integrity.  

The role: 

As the Digital Marketing Manager you will be planning, organising and executing marketing campaigns programs and marketing plans for multi-touch, multi-dimensional programmes, including both inbound and outbound tactics to meet pipeline targets. You will have influence over our company’s sales success and significant opportunity for personal growth and career development.

To be successful in this role, you should have a background in SaaS, excellent communication and writing skills and willingness to roll up your sleeves. In this role you will be creating demand generation assets, running experiments, maintaining email marketing, writing, editing and optimising content/copy, and using data to plan and improve campaigns.

What you'll do: 

• Developing effective demand generation campaigns and optimising marketing activities across all digital channels
• Manage the production of digital ad copy, email copy, and other demand-generation assets and ensuring each asset meets the Paddle quality bar
• Helping develop engaging online content including videos and graphics and monitor success
• Creating and managing webinars and online events
• Analysing marketing data, reporting weekly on all marketing activities and developing new activities based on results data to rapidly increase effectiveness

We'd love to hear from you if you have: 

• Solid experience in digital marketing in the SaaS industry
• Experience executing campaigns across a variety of channels including ads, email, web, social, sales, and webinar events.
• Strong writing skills
• Working knowledge of marketing automation, CRM tools, and website analytics (Salesforce + HubSpot + Google Analytics).
• Strong organizational skills with keen attention to detail and data
• Experience collaborating across multiple internal teams and departments and building effective relationships 
• A bias for action, results and delivery, with a high-quality bar
• Paid media (PCC, Social) experience is a plus

Why you’ll love working at Paddle

We are a diverse team of 150 and growing people. We care deeply about enabling a great culture which is inclusive no matter your background. We celebrate our diverse group of talented employees and we pride ourselves on our transparent, collaborative, friendly and respectful culture. 

We live and breathe our values, which are:

Exceptional Together

Solve for the Customer

Execute with impact

Better than Yesterday

We offer a full suite of benefits, including attractive salaries, stock options, pension plans, private healthcare, a health & wellbeing platform and coaching sessions. 

We are a ‘digital-first’ company, which means you can work remotely or from our amazing office if you prefer, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We love our casual dress code, annual company retreats and much more. We truly invest in learning and will help you with your personal development, from constant exposure to new challenges, an annual learning stipend to regular internal and external training.

Our Mission

Our mission is to help software companies succeed — enabling them to focus on creating products the world loves. Hundreds of companies rely on our e-commerce platform to sell their software products globally, as well as our powerful analytics and marketing tools to understand and grow their businesses.

Our vision is to become the platform that all software companies use to run and grow their business. We aim to replace a fragmented ecosystem of specialised tools with a unified platform that removes the complex burden that comes with running a software business, whilst also providing unparalleled insight to help them grow faster.

Deloitte Fast 50 named us amongst the fastest growing software companies in the UK four years running, and we’ve raised over $93m in funding from incredible investors such as FTV Capital, Kindred, Notion, and 83North.

Equal opportunities

We believe in having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. ​Our office is wheelchair friendly and we are a family-friendly employer​.

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