Content Marketing Executive

Job Description

What you'll be doing:

Brand

- Ideate, plan, and deliver brand-focused marketing campaigns through email, paid social (working closely with the Paid Media Manager) and organic social media to build brand love 

- Represent the 11:FS brand with the right tone and personality through our external comms channels

Email

- Work with our Content Writer to produce and send our weekly newsletters,  and engage with external stakeholders on sponsored content and performance. 

- Build an email plan to engage with the 11:FS community effectively, produce and send scheduled and ad hoc community emails

Content

- Own, develop and maintain our content roadmap, working closely with our Content Writer 

Distribution campaigns

- Own and coordinate distribution plans for sponsored research reports

PR

- Own all 11:FS PR and manage our external PR support

- Manage all PR releases and thought leadership as well as coordinating comment opportunities as they arise

Website

- Be the point-person for the 11:FS website, working closely with designers and developers

- Manage the roadmap and inbound feature/improvement requests

Awards

- Proactively build and maintain an awards calendar to lend credibility to all of our business lines

- Write compelling award entries

- Own the promotion of award nominations, voting and wins

Internal Influencers

- Work with 11:FS spokespeople to build their profiles by helping them to produce content in all formats, in line with our content priorities and roadmap.

Events

- Track and coordinate (where needed) 11:FS involvement in external events

Requirements:

• Proven track record of the creation and delivery of successful digital marketing campaigns
• Ability to effectively utilise a CMS
• Thrives working in cross-functional teams (creatives, consultants, engineers, senior stakeholders) and aims to get the most out of their peers
• Analytical Mindset - you make data driven decisions
• Experience with web content management platforms and an in depth understanding of SEO techniques
• Excellent copywriting skills
• Superb attention to detail
• Flexible attitude; ability to pivot based on content priorities 

Benefits

• Discretionary bonus
• Flexible working
• Private medical
• Pension - match up to 4%
• Income protection
• Life assurance
• Enhanced maternity, paternity & adoption leave
• Free eye test and contribution to eye wear for VDU
• Corporate gym membership
• Season ticket loan
• Birthdays off (or your childs if you prefer)