Marketing Operations Partner

Job Description

Whereabouts: Within CET +/- 9 hours and have some restrictions on hiring engineering

Interviews: Around 4 hours over a few weeks, including some practical work 

Salary: Starting* at £50,962 | $90,014 for USA-based candidates

*Note: We have no "caps" on our salary, and you can read our full compensation philosophy here. If our advertised salary doesn't suit your current expectations, just let us know and we're very open to discussing further.

Reporting to: Ryan Bonnici, our CMO

Ask us anything: careers@whereby.com 

“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer 

Please note: If you aren’t seeing this role advertised on https://jobs.lever.co/whereby the role is likely closed for new applications. Unfortunately, we are not always in control of where our roles are posted as many websites post our roles without our express consent. For this reason, you may be reading out of date information - we are so sorry about that. Our careers team is always on hand to answer questions, drop us a line at careers@whereby.com

Your mission at Whereby*

Support our marketing team doing their best work through streamlining processes and creating efficiencies. You’ll use your deep systems prowess to maintain and support our core marketing technology stack. The work you do will solve a clearly scoped problem-space with defined KPIs and you will continuously seek improvements in performance and quality.

*This is the mission that moves you and your team through our strategic roadmap, and should be your focus for up to a year or two.

What is Whereby all about

Freedom to work from anywhere: our mission with Whereby is to give people freedom to live and work where they thrive.

📍 Our global HQ is in Oslo, Norway, but our users (and team) are worldwide - having been used in nearly every country in the world by millions of folk. 🌏

By making it possible to collaborate as well over video as you can in real life, we want to give you the choice to work from where your life happens. To allow you to be in a place where you can think and focus, but also allow a seamless and instant connection with others when you need to.

For our 60 team members, and also for our customers, we know that the ability to decouple location from work can be life-changing. They can afford the house they want, can spend less time commuting, be closer to nature, and their children get to grow up seeing their grandparents every day. Everyone on our team enjoys the enormous benefits that a flexible work policy brings, and we truly believe the future of work will gravitate towards our vision of the future.

Marketing at Whereby

The Marketing team at Whereby is working together to reach the company’s marketing and growth goals. From creating engaging content to managing user lifecycle campaigns, the team is setting the standards for how SaaS brands interact with their users. The Marketing team is currently having a lot of fun developing and implementing the marketing strategy, as well as working on increasing brand awareness, establishing product positioning and driving customer growth.

🔍 What we're looking for in our Marketing Operations Partner

We’re looking for someone to focus and own the maintenance and analysis of a seamless lead-management process for Whereby. This role will involve managing and optimizing our marketing operations tech stack and databases. Outside of the tech stack, you will also conduct thorough analyses, report actionable insights, and be a crucial part of informing the broader marketing strategy, team and company to achieve our goals.

🌎 We believe in everyone

We fundamentally believe talent is distributed to all of us in equal measure. We open our doors (physical or url) to everyone and we see our differences as a strength; it’s this philosophy that drives us towards our mission.

This means we see your unique history as having a value money cannot buy; we believe in the strength of every intersection of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity.

⚒️ The nuts and bolts of the role*

* Please do not see everything in this job ad as "must have", but rather a guiding list of what we're looking for. We know that no candidate will be the perfect match for all we've mentioned in this posting, so don't be afraid to apply if you feel you're close to the brief but not "spot on"

Your attributes

• 💡 Innovative
• 🌳 Revenue Motivated
• 💛 Ambitious
• 📈 Data-informed
• 🔍 Detail Oriented
• 💪 Operational

Your previous experience

• Are a current Marketing Ops Partner or work in a similar role
• Have experience managing and analyzing tech stack and mapping data across platforms (experience using tools like Segment, Eloqua/Marketo/Iterable/HubSpot/etc, Attribution Software, and BI tools is a big advantage)
• Experience operating in a fast-paced environment
• Have experience in a SaaS, B2B and/or freemium products
• Proud to say you do things differently; working outwardly and inwardly to build a world-class marketing operations culture which is fit for purpose (not just taken from a Medium article)
• Are a really nice person with loads of ambition!

How we'll measure your success🌟

• Number of new users that sign up to the free plan
• Conversion rate from trials to paid customers
• Number of new users that sign up to the business plan 
• Number of unique participants in a meeting.
• It should be noted that while we don’t expect the MOps team to necessarily own these metrics above, they will be a critical part in ensuring the Growth Marketing Team can hit these goals through building the right tech systems, infrastructure, reporting & insights. So MOps is critical to overall marketing success.

Strategic responsibilities

• Leverage marketing stack to support the development of new lifecycle, acquisition, nurture, and conversion programs across audience segments
• Monitor and advise on the marketing technology stack and integrations; lead the implementation of new technologies and systems for marketing
• Support automation of campaigns; buildout appropriate workflows, forms, and other automation, in support of marketing team’s goals and objectives.
• Collaborate with other departments to optimize CRM systems, marketing technologies, meta-data management, etc.

Tactical responsibilities

• Manage our end-to-end marketing operations strategy that will accurately map the lead generation process within our organization.
• Work together with your team - make road maps, etc- in a way that they feel involved and brought in.
• Effectively communicate with stakeholders across different departments of the organization.
• Identify and address areas for marketing system simplification and efficiencies.
• Ensure Whereby’s marketing operations processes are documented, understood, and followed.

Foundational responsibilities

• Manage tech stack
• Ensure all data is accurately being tracked
• Enable clear visibility into metrics so marketing teams can be data-informed.
• Manage, build and lead a high-performing team, coaching and mentoring the team as we believe in ownership and progression at Whereby.

Your progression

• With a commercial mindset you find joy and progression in hitting our goals and developing new milestones for yourself and the team
• You will be an important part of the Marketing Management team, giving input on the overall company and product strategy, from a marketing and user point of view
• As our company grows, you will need to work on promoting the marketing's role across the department and ensure alignment with other leaders