Analytics Technology Specialist

Job Description

The role

We are passionate about the power of technology to enhance our marketing activities and customer experience for Farfetch. You will report to the Analytics Technology Manager and work with our global digital marketing teams, product managers, engineers and a range of teams including finance, engineering, and product to guide thinking and operational success of first and third-party data services

What you'll do

• Keep up-to-date with industry and data privacy changes, to provide direction for use of digital data tools and sources to support marketing aims
• Work with your manager, team, and partners to scope and develop a variety of digital data collection programmes across:
• Internal and External Data Sources: Be an expert across all data sources in the marketing data team, in particular tracking and marketing channel data
• Third-party Reporting Services: Increase success and best-practice
• Support Data teams in understanding and utilising Data Sources. Certain products and sources are complex and nuanced in how they structure/provide data and the commercial effects of data modelling can have considerable impact. You'll be at the centre of decision-making, advising teams on what to use and how
• Challenge your team and partners in meetings to encourage healthy debate and stimulating discussions
• Learn and raise the quality and rigour of your work

Who you are

• Working knowledge of digital data collection and data quality principles
• Experience implementing Google Analytics and Marketing Tags on websites using a tag manager (such as GTM, Ensighten or Tealium). Knowledge of Firebase and Appsflyer also beneficial.
• Working knowledge of JavaScript, JSON, jQuery, HTML, SQL and Regex
• Passion for digital media and digital technology
• Experience with digital marketing and e-commerce