Posted about 1 month ago

Sales Development Representative

Competitive Salary

Fully remote
Key skills
Sales
Salesforce
Marketing
Employment type
Full time
Industry
Fintech

This SDR role at Currencycloud is pivotal to the success of the sales and marketing and ultimately driving a demand generation engine that contributes to the company’s bottom line.

You will act as a key person linking marketing and sales to support top of the funnel sales for a given segment. You will work closely with your segment marketing manager and the segment sales consultants on a demand generation strategy that drives both inbound and outbound leads. This may include supporting more targeted account based campaigns to drive higher quality deals.

Job details

Ready to shape tomorrow?

Currencycloud is somewhere where innovative thinking and the power of technology know no limits. We know that the success of the business depends on the people who keep it moving, which is why we are looking for exceptional talent to join our international payments revolution.

About the role...

This role is pivotal to the success of the sales and marketing and ultimately driving a demand generation engine that contributes to the company’s bottom line.

You will act as a key person linking marketing and sales to support top of the funnel sales for a given segment. You will work closely with your segment marketing manager and the segment sales consultants on a demand generation strategy that drives both inbound and outbound leads. This may include supporting more targeted account based campaigns to drive higher quality deals.

Acting as a trusted advisor to the Sales teams and in close conjunction with the marketing segment managers, you will assist in sales enablement through pre-campaign research into leads and strategic prospecting into future segments.

To succeed in this role you’ll love executing a wide variety of tactics to drive leads and seek out quality prospects that contribute to the company’s revenue. You’ll also ideally have experience in a similar role, and be proficient with prospecting tools and CRM’s such as Salesforce.

The role holder will have the unique ability to understand the characteristics of a given segment, and be able to translate that into demand generation. This role reports into the EMEA Marketing Manager, based in the UK. As this role is closely linked to sales, all role holders will have a senior sales leader as a career mentor, proving monthly mentorship.

Role holders will be supported in their career development, and be able to choose a path either into sales or marketing.

The details...

Demand Generation Strategy (approx. % of role breakdown – 25%)

  • Working with your segment squad, but in particular your marketing segment manager and sales consultants, support the creation of a demand gen strategy that meets squad targets.
  • This may include researching prospects, target personas, and segment landscape to assist with lead scoring and more account based marketing.
  • The strategy should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectives.
  • You will contribute to data management within the team, and be a crucial part of the demand gen monthly meetings where we will review top of the funnel sales and how we are performing against targets.

Demand Generation Delivery (approx.. % of role breakdown – 60%)

  • Delivery of holistic demand generation activity, both outbound lead generation as well as working alongside the marketing manager to support inbound lead generation.
  • This will include building prospect lists, managing data, building campaigns within lead gen tools (eg. Salesloft) and the execution of those campaigns.
  • It also includes any necessary follow up and qualification of leads as well as smooth handover to sales consultants.

Segment Research (approx. % of role breakdown – 15%)

  • As a member of your squad, you will endeavour to stay up to date on the industry and businesses within your segment. You will assist with any squad research into areas such as industry trends, latest developments, etc that will assist with developing sales leads.
  • As segments and propositions become more clearly defined, you will assist in researching prospects in future segments for viability in terms of potential prospects.

Other key areas of focus:

General

  • Develop, manage and maintain excellent relationships with members of your squad
  • Data-driven approach – base your strategy on facts rather than opinions
  • Demonstrate ROI on all activity
  • Complete any other ad hoc duties as required

Skills, knowledge & expertise wanted...

  • Working in a fast paced environment & comfortable in doing so
  • Delivery of demand generation activity, meeting individual and squad targets.
  • Delivery of segment strategy resulting in improvement in key squad OKRs & KPIs
  • Excellence in quality of all activity.
  • Adherence to team processes and practices.
  • Proven understanding of different demand generation and sales development techniques
  • Use of Salesforce

Are you interested?

Want to get in touch? Contact us


About the company

C
Currencycloud

Moving money shouldn’t be hard

12 Steward St
Spitalfields
London
UK
E1 6FQ

https://www.currencycloud.com