EMEA Marketing Manager at Currencycloud | Flexa
Posted 14 days ago

EMEA Marketing Manager

Competitive Salary

Fully remote
Key skills
Marketing
Stakeholder Management
Level
Manager
Employment type
Full time
Industry
Fintech

This role is pivotal at Currencycloud to the success of the not just the marketing team, but the sales team and our customers as well.

You will act as the key person linking marketing and sales for a given target market. You will devise and manage a segment marketing strategy and own the full spectrum of external marketing for that target market, creating, delivering, and evaluating marketing campaigns.

Job details

Ready to shape tomorrow?

Currencycloud is somewhere where innovative thinking and the power of technology know no limits. We know that the success of the business depends on the people who keep it moving, which is why we are looking for exceptional talent to join our international payments revolution.

About the role...

This role is pivotal to the success of the not just the marketing team, but the sales team and our customers as well.

You will act as the key person linking marketing and sales for a given target market. You will devise and manage a segment marketing strategy and own the full spectrum of external marketing for that target market, creating, delivering, and evaluating marketing campaigns.

As a high-value SaaS business that is rapidly scaling-up we are looking for marketing managers with experience in similar businesses and can handle integrated thought leadership campaigns that are built in collaboration with sales development, as well as the best account-based marketing techniques. While your role will primarily be focused on driving new business, you will also be able to support our growing base of customers and interweave your learnings from our customer marketing into your new business marketing strategy.

Acting as a trusted advisor to the Sales teams, you will work with Sales Development Reps to build top of the funnel marketing campaigns for prospects to drive leads and opportunities.

You will also work with Sales Consultants to provide sales enablement that will drive revenue. For example, this may translate to marketing campaigns with segment-specific collateral, segment-specific events, and segment-specific thought leadership.

You will ensure there is a regular drumbeat of social media content related to your segment, and that our digital marketing footprint is aligned to your segment strategy. This may include the ever-growing use of webinars, podcasts and other digital tools.

You’ll love executing a wide variety of marketing campaigns, setting ambitious goals and KPIs for campaigns, and delivering ROI.

The role holder will have the unique ability to understand the depth and breadth of a given market segment and be seen as an expert for that segment. They will also excel in building relationships, becoming a trusted advisor to the sales teams, and enabling sales by translating their knowledge of the segment into actionable marketing campaigns.

Where required, this role may also include the line management of a sales development representative (TBC). If part of the role, it would include managing their development, delivery against targets, and campaign execution.

The details...

• Develop, manage and maintain excellent relationships with stakeholders across the business – in particular sales and RMs, but also Implementation, Operations, and Product (to name just a few!)

• Data-driven approach – base your decisions on facts rather than opinions

• Demonstrate ROI on all activity.

• Complete any other ad hoc duties as required

• Creation of a coherent and comprehensive marketing strategy for your segment.

• Delivery of segment strategy resulting in improvement in key KPIs

• Excellence in quality of segment outputs.

• Adherence to team processes and practices.

Skills, knowledge & expertise

• Minimum of five years’ experience in a similar marketing role

• Understanding of different marketing disciplines, and the ability to deliver campaigns across the breadth of the marketing mix.

• Understanding of salesforce, pardot, wordpress desired, but not required.

• Ability to build strong relationships and influence key stakeholders.

• Ability to build strategy, but also roll-up sleeves and do the delivery.

• Excellent communication skills both written and verbal.

• Excellent team working skills, ability to manage own workload and tenacious attention to detail.

• Comfortable working in a start-up environment.

• Understanding of the payment industry, tech background (SaaS/PaaS) preferred.

Your benefits...

At the moment we are transitioning from an office based working environment to a remote first company, so we have adapted our already great benefits package to reflect this.

We now offer a day off each month for your mental health on top of the 25 days annual leave allowance and a day off for your birthday. Our comprehensive health care includes mental health support service access and we have live streamed health based activities like Yoga and Barre classes each week! We also run fortnightly company updates hosted by our CEO to keep employees up to date on developments and also include an open forum for employees to ask questions.

If you think your skills and experience match what we are looking for and you’d like to join a Fintech industry unicorn, please get in touch!

About Currencycloud

Currencycloud is a global payments platform built on smart technology that takes the complexity out of moving money. Developers use our API building blocks to build customized payment solutions. Whether you want to embed our payments infrastructure into your products or services, or build on top of it, we’ll fit into your business in a way that works for you.

We take care of all the intricacies and regulatory hurdles involved with cross-border payments, giving you the tools to globalize your business.

Our cloud-based platform removes that complexity from international transactions, giving you clarity and control over your business so you can focus on the things that matter: your customers. With enterprise-class solutions for clients and partners such as Visa and Starling Bank, Currencycloud understands your needs and can help with market-leading products.


About the company

C
Currencycloud

Moving money shouldn’t be hard

12 Steward St
Spitalfields
London
UK
E1 6FQ

https://www.currencycloud.com